Welcome to 2012! I am not sorry to see 2011 go. What a tough year. Everyone I’ve talked to says the same thing. Seems like no one had a good year. So now it’s 2012 and the slate is clean. Time to look on the bright side. We’ve got the whole year ahead of us. Right?
As far as my design business goes it really wasn’t a horrible year. I was laid off for the second time since 2008. That’s the thing about the design industry. We got hit twice by the economy. First hit came in 2008. That’s when the housing market took a huge dive. New housing starts stalled and all building stopped. With the builders not building; architects aren’t designing and designers have no clients to design for. I found myself working for an architectural firm that specialized in designing tract homes for builders. All the work dried up and nearly everyone was let go. It took me a year to find another job
I then took a job at a major retailer as a custom decorator. This was a position that at one time I thought was beneath me. But with jobs so scarce I took it. It was closer to home and there was a pay check. I traveled, most days, all over the area but at the end of the day I wasn’t more than 30 minutes from home. The pay wasn’t great but I could live on it. In February of 2011 the retailer made the decision to close half of their design studios. Mine was on the chopping block. So I found myself once again unemployed. Not a great way to start off the year. If I thought jobs were scarce before; it was worse in 2011.
The good thing was, while I was still working I took a side job helping an architect friend on a development at Stanford University. I wrapped that up half way through the year. In October I was back at Stanford on another short project. So it was not an empty year. Still, not having steady employment has been stressful. The general public just is not spending money on design.
So what’s different in 2012? There’s hope. Tax season is coming and people tend to have more money. It’s an election year. So maybe the folks in Washington will help us out. I’m not holding my breath but there’s hope. In the mean time I will keep trying . I’ll give myself practice projects to keep me busy. So here’s to hope. Happy 2012!




